> ## Documentation Index > Fetch the complete documentation index at: https://cybernauts.mintlify.site/llms.txt > Use this file to discover all available pages before exploring further. # Core Concepts > Understand the five building blocks of Flowiz: Recipes, Agents, Flows, Leads, and Templates. To use Flowiz effectively, you need to understand five main terms. Think of Flowiz like a digital agency: 1. **Recipes** are the instruction manuals. 2. **Agents** are your workers. 3. **Flows** are the active jobs. 4. **Leads** are the customers. 5. **Templates** are the approved scripts. ## 1. Recipes A **Recipe** is a pre-built template for a campaign. Instead of building a workflow from scratch, you select a Recipe that matches your goal. Recipes Popup Light Recipes Popup Dark Common Recipes include: * **Cold Email Outreach:** Extract leads from Excel -> Send Email -> Wait 2 days -> Follow up. * **WhatsApp Blaster:** Extract from Google Maps -> Verify Phone -> Send WhatsApp Message. ## 2. AI Agents Agents are specialized bots designed to handle specific communication channels. You don't write scripts for them; you just turn them on and give them a personality. Agents List Light Agents List Dark | Agent Type | Function | Best For | | :----------------- | :-------------------------------------------------- | :--------------------- | | **Email Agent** | Sends cold emails, follow-ups, and manages replies. | B2B Sales, Newsletters | | **WhatsApp Agent** | Sends instant messages and handles 24/7 chat. | High-response offers | | **WebBot** | Sits on your website to answer visitor questions. | Inbound Support | ## 3. Flows A **Flow** is a live automation. Once you select a Recipe and click "Automate", it becomes a Flow. You can visualize a Flow as a series of connected steps on a canvas. It contains the logic, such as delays (e.g., *"Wait 2 Days"*) and conditions (e.g., *"If user replies, stop"*). Flows Overview Light Flows Overview Dark ## 4. Leads **Leads** are the people your Agents talk to. They are stored in your central database. * **Sources:** You can add leads by importing a CSV file or by extracting them from Google Maps. * **Audiences:** You can group leads into "Audiences" (e.g., "VIP Clients" vs. "Cold Prospects") to target them with different campaigns. Leads Table Light Leads Table Dark ## 5. Templates **Templates** are pre-written message structures, primarily used for **WhatsApp**. Because WhatsApp prevents spam, you cannot send a random message to a new contact. You must use a pre-approved **Template**. Templates List Light Templates List Dark * **Marketing Templates:** Used for offers and promotions. * **Utility Templates:** Used for updates and alerts. **Pro Tip:** Once a lead replies to a template, the 24-hour session opens, and your AI Agent can chat freely without restrictions.